Wednesday 23 June 2010

Wrangler F/W10

This is the Fall/Winter 2010 look book for Wrangler - Kustom Kulture 
This is the latest collection from "the original American outdoor denim brand" - Wrangler and as I'm sure you can see from the images, it is a beautiful piece of literature. Art direction, photography and reproduction is superb.

It's a 24pp self cover, saddle stitched (plus a loose inserted A2 poster). Size is A3 portrait and it's printed on Marazion Ultra 150gsm which gives it that dead matt/flat look but with great reproduction. 

Art Direction, design and production is by Studio Thomson. It just has a fantastic feel - it is difficult for me to say too much more about it - look at the images below, they speak for the job...
The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Scott Trindle) is matched by the exceptional printing (four colour black and whites are v.good) by Push.

http://www.wrangler-europe.com/
http://www.studiothomson.com/
http://www.push-print.com/
Posted by Justin Hobson 23.06.2010

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Thanks for your comment! If I like it, I'll add it on. Cheers J