Thursday, 19 May 2011

Shaping New Futures -TNT

[This is a re-posted post from last week - not because I'm running short of material and doing repeats but e-blogger had a problem last week and they lost a few posts of which this was one! I'm hoping to get them all back soon! Thanks to Laura Kane who kindly had the copy stored on some posts on her browser - thanks Laura]

This is a very nice booklet produced for logistics company TNT and more specifically for their "mail" side of the business.

The size is 170x222mm, portrait. There is a 4pp cover printed 1 colour silkscreen on our Rib-Tone 2 sided, 340gsm (the one that looks like a brown ribbed packaging paper) which perfectly reflects the nature of their business - shifting letters and parcels around.
The 20pp text is printed on Shiro Tree Free, Cream 120gsm which is an off-white paper and works well with the hand-drawn lettering and illustrations - see below...
In the image below you can see the 3 hole sewn binding, using orange (TNT corporate colour) thread:
and the materials even received a nice mention in the back, in the notes section...

Design is by Addison (part of WPP group). The Design Director on the project is Martin Chiles. Designer and illustrator Bj√∂rn Altmann (freelance) designed the project, creating the illustrations and a hand drawn face from Gill Sans, which is the TNT corporate typeface. The illustrations and lettering also used on the online version of the report:
This piece was printed by TNT's nominated printers in the Netherlands who deals with their corporate publications.
Re-posted by Justin Hobson 19.05.2011 

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