Thursday, 28 June 2012

Hardy Amies S/S 2012

This is the spring summer lookbook for British menswear brand, Hardy Amies. Creative Director, Claire Malcolm, has developed the brand’s Savile Row roots of craftsmanship with these new, modern collections.

“A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them”  
Hardy Amies

Size is 345x265mm, portrait. It is a 20pp self cover printed on our Marazion Ultra 150gsm. Colour reproduction (and solids) are superb.

For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample.

Creative director at Hardy Amies is Claire Malcolm. The amazing photography is by Angelo Pennetta. Print is by Gavin Martin.
Posted by Justin Hobson 28.06.2012

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J