Friday, 11 October 2013

Victoria Beckham Denim 2013/14

Here's a project that's worth a look at because it uses paper to increase the quality and feel of the whole project. This is the lookbook for the Victoria Beckham denim collection. The size of the job is 240x170mm portrait. What makes this job particularly special is the cover which is produced using our Plexus 350gsm. This brown "kraft" type board has a durable, utilitarian, feel - perfect for the denim range. The 8pp cover is simply hot foil blocked in gloss black foil - beautiful type beautifully foiled.
The cover and hot foil blocking, gives the publication a quality feel and keeps it miles away from the overly "glossy" brochure which is often produced for this type of publication. Having said that, the text paper is on a gloss art which works well with the images but the cover has already set the tone and feel.
60pp text on 150gsm "house" gloss coated paper:
This is an excellent example of using a material for a part of a project which can just lift the whole look and feel and make a piece of literature special.

Art direction and design is by London based art director, Jonny Lu. Print production, including the beautifully crisp foiling, was handled by Push Print in London.
Posted by Justin Hobson 11.10.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J