Wednesday, 20 November 2013

Paul Smith S|S 2013

This is the gorgeous Spring/Summer look-book for Paul Smith. As you might expect from such a design lead retailer, this piece of literature is produced to the very highest standard with superb art direction, photography and print reproduction.

This look-book is A4, portrait, saddle stitched with a 4pp cover and 28pp text. The material chosen is our Omnia (280gsm and 150gsm) which gives it that dead matt, tactile feel but with great reproduction.
Art Direction, design and production is by Aboud Creative. The piece has a fantastic feel - solid flat areas of deep, dark blue work fantastically well. Lots of white space, giving the publication an airy spacious feel - it is difficult for me to say too much more about it - see the images below, they speak for the job... 
...and here's the plug for the paper!  - As you can see from these images, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours, whilst retaining detail in the dark areas (in my opinion- but I would say that wouldn't I?)
The art direction is by Alan Aboud  and the quality of the direction and photography (by Neil Bedford) is matched by the exceptional printing by Chapter Press.
Posted by Justin Hobson 20.11.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J