Tuesday, 8 April 2014

Hermès - petit h

Studio Toogood were commissioned by Hermès to launch petit h – a new take on the iconic Hermès brand. The entire ground floor of the flagship Bond Street store was dedicated to a custom-designed Studio Toogood interior including a series of sculptural displays in glossy leather and resin. The widows in the Bond Street showroom displayed scaled up craftsmen's tools in linear neon.

You can read more about the project here: http://studiotoogood.com/work/interiors/herm-s-

Part of the project included some graphic materials which were produced in collaboration with freelance designer Tom Watt (Field Projects). The literature includes an invitation and a poster. In accordance with the campaign theme, photograms of the products and the tools used to create them were created which was used as the imagery for the publications.

The poster is A1 size (841x594mm) and printed in CMYK on our Offenbach Bible 60gsm and the result is simply beautiful. The subject combines beautifully with the lightness and slight translucency of the material.
The invitations are A5 portrait (210x148mm) and are printed on our Omnia 320gsm. This has reproduced the richness of the red and black image perfectly.
Below is a picture of the original Photograms made by Tom Watt with photographic printer Brian Dowling.
Creative director at Studio Toogood is Faye Toogood. Tom Watt is a freelance art director (Field Projects). The invitations and posters are printed by Robert Young at R.Young & Son based in Croydon.
Posted by Justin Hobson 08.04.2014

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