Thursday, 14 August 2014

Sopianae Brand Book

This project is a brandbook for Sopianae, which is the most well known cigarette brand in Hungary. This book covers the history and culture of the brand whilst explaining the relationship with the Rountable Agency who are their brand communication consultancy.
It is a very large book at 415mmx260mm! It comes with a slipcase and the whole print package is superb and made extra special by the binding.

This is generally described as 'Japanese Binding' as it is in the Size|Format|Stock pamphlet that I wrote, although as I've pointed out in the same publication, terminology is certainly not universal - I doubt if they call this Japanese binding in Japan!
The cover is formed by a 2mm greyboard which is silkscreened in three colours and mounted on the cover. The 64pp text is on a mixture of an uncoated ivory coloured paper (unknown) and our Stardream Crystal 120gsm from Cordenons in Italy.
Now what has made this project particularly worthy of note is that there were not that many copies produced, so in the main, this job was produced on a digital press (HP Indigo). However because of some of the 'throw outs' - such as below, some of the pages had to be printed offset litho as the format of the digital press (in this case SRA3) wasn't large enough.
So the clever thing, from a print point of view, was to get the litho and digital sheets to match! not that easy to do but the end result is superb - as you can see below digital meets litho on the same spread.
The other thing that makes it slightly less complicated is that Stardream is kept in stock as HP Indigo ready, as well as the sheets for offset litho.
Stardream is a pearlescent and metallic range which shimmers and the pic below may give some idea of how it looks:
Design is by the Roundtable Agency. Head of Art is Franco Reda.
Printing and the terrific binding - which was all achieved in house is by Zone Graphics. They truly have excelled.
Posted by Justin Hobson 14.08.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J