Friday, 24 October 2014

Jimmy Choo - For the Bride

This is a beautifully produced pack by Jimmy Choo for their bridal range. Jimmy Choo is an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. The sexy cut, fashionable design, and exceptional Italian craftsmanship has created a global luxury being awarded 2008 'Designer Brand of the Year' from the British Fashion Council.

This presentation pack is produced for the bride (they also do mother of the bride etc.) and is in traditional wedding white, embellished with silver hot foil blocking.
The pack is A5 in size and is formed into a capacity wallet with a 6mm capacity to contain 4 cards plus a slim brochure. The pack opens in an envelope style with a large opening flap and is sealed'held together using hidden magnets - which isn't possible to show in the pictures - because they are hidden!
Capacity wallet folder with flap open
Back of wallet with flap closed - held together with the hidden magnets
The folder and the A5 postcards are all produced on our Omnia 320gsm, which gives a rich tactile feel, but allows all the detail in the images to show - some of the detailing of the shoes is exceptionally fine, but they have reproduced perfectly...
With Omnia, being a very bulky sheet, it creases exceptionally well and makes the folder a substantial, rigid 'box'. The below picture shows the capacity of the box with the fold on the flap, where one of the hidden magnets is positioned.
Art direction and design is by the Jimmy Choo in house design team. Printing and clever production - including the tricksy, hidden magnets is by Gavin Martin Colournet. 
Posted by Justin Hobson 24.10.2014

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