Until recently Ed was the Director of Programmes for Fashion Photography at London College of Fashion and ran the BA (Hons) Fashion Photography course. He has now left full time lecturing and returned to life as a working photographer.
The format is a very simple 16pp broadsheet, designed in such a way that it opens easily and displays the maximum number of useable printed panels. Technically I believe it should be described as a '16pp parallel double fold'.
Size is 450x632mm, flat folding to 230x160mm, portrait. This birds eye view should give you the best idea of the format and the way it works.
The below image is the first spread:
which concertinas out to show the series of four images titled 'The Dancers' [Please note above and below the printed image which you can just see appearing to the bottom and side]
The reason I keep referring to the way that you can see an image 'poking out' is because the fold is asymmetrical and allows 10mm to show, which is a brilliant way of revealing that there is something more to come without giving anything away ...very clever!
Concept and design is by Ed Barber and Danielle Inga.
The printing and finishing is by Jigsaw Colour and is excellent. Always a challenge for a printer when the client is a photographer!