Tuesday, 27 January 2015

NBBJ iAlter

At last year's 100% Design — the UK's largest design event — NBBJ showcased iAlter, an interactive design installation designed as a hub space for the work environment.

Inspired by the simplicity of kinetic sculpture and the complexity of computer-generated design algorithms, iAlter flexes in response to the flow of people and gently encourages serendipitous encounters. The hub is designed to hover above the main exhibition hall like a cloud, offering a space for networking and a place to rest, while highlighting the necessity for similar spaces in the modern office environment.

Here's the model:
...and here it is in real life!
In order to explain the concept and design, NBBJ produced an information sheet which were available on the stand at 100% Design. These sheets were produced as pads, so sheets could be torn off and taken away.
Size of the sheets is 297x420mm (A3) and they are printed in two colours, offset litho. It is printed on our Redeem 100% Recycled 60gsm which has a natural, off white and very lightweight feel.

The line thickness used is extremely fine and yet the reproduction is excellent.
Design is by NBBJ Architects and the designer is Ming Lee. Print and pad production is by Generation Press. You can read more about the project here: http://www.100percentdesign.co.uk/library/International-architecture-practice-NBBJ-to-create-Workplace-installation-Workplace-installation-for-100-Design
Click to enlarge
Thanks to Ming for kindly sending over the samples.

Posted by Justin Hobson 27.01.2015

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