Thursday, 14 May 2015

Rocco Forte Hotels Brochure

Rocco Forte Hotels is a collection of very individual hotels. They combine landmark, city hotels with a resort destination in the wilds of Sicily. This promotional brochure encompasses all the hotels in the small group describing the style and individuality of these contemporary, luxurious hotels.
The brochure is 180mm square with a 4pp cover & 40pp text and is perfect bound. The cover is printed offset litho in four colour process plus a metallic special in a champagne gold shade. The board used for the cover is our Omnia 280gsm which has an uncoated look and feel and yet prints superbly but which also prints metallics which actually look metallic! The printed image on the outside front cover (below) is also 'plate sunk' (that's a square de-boss) and this also works well on Omnia as it has excellent bulk and compressibility, so embosses/debosses very well.
Plate sinking on outside front cover

Click on images to enlarge
The text is printed on our Marazion Ultra 150gsm, chosen mainly because of it's matt flatness which would reproduce the interior images well without a glossiness which would detract from the classic look and feel of the hotel. The paper also works well with the cool flat matt shades laid down as tints out of CMYK.
The below image show how the four colour image and the subtle tint colours work on every other spread. Nice and even ...and very matt.
 A simple but effective choice of materials. The spine is approximately 4mm.
Design and art direction is by Saffron in London and the designer on the project is Wendy Roberts. Print production is by Harness Publicity based in Basildon.
Posted by Justin Hobson 14.05.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J