Tuesday, 29 September 2015

Live in Denim - Wrangler S|S 2015

This is the season's promotional literature for Wrangler’s new S|S 2015 collection for women. Live in Denim is Wrangler’s new collection for women which incorporates Shape Keeper jeans using Lycra® and dualFX® to create stretch denim and silk soft jeans which achieves it's delicate touch through Cotton-Tencel® denim blends.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully.

Front cover, below:
Birds eye view...
Click on images to enlarge
Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect.

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper - fleshtones look superb!
Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending file copies and a note...
Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

Posted by Justin Hobson .29.09.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J