|Invitation hot foil blocked in two colours by Gavin Martin Colournet |
on Neptune Unique 700gsm
The ‘elderly people’ road sign - you probably know the one – it’s a depressing silhouette of a stooping elderly couple with a walking stick.
We feel this sign gives a derogatory and out-of-touch impression of older people that implies both frailty and disability. This has been picked up in recent months by the UK press and we feel it’s high time that the design community responded. So, we asked some of the best designers to create a new warning sign – a new icon – to make it easier for drivers to see that older adults may be crossing. And one that paints a more positive image of Britain’s older community.
|Click on images to enlarge|
...and you can also vote for your favourite here: http://www.springchicken.co.uk/signofthetimes/
Below is the book, which is printed on our StarFine, printed by Gavin Martin Colournet, which I will write about in a separate post.