Friday, 4 March 2016

Grosvenor in Mayfair

33 Grosvenor Street is a period townhouse reimagined as a headquarters building. The building’s contemporary new Grade A office accommodation is joined with listed period space to provide an a business environment in one of London’s most prestigious addresses, Mayfair. The building is situated on the north side of the street between Grosvenor Square and Davies Street.

This luxuriously presented brochure conveys all the attributes of the building is a tactile and engaging way. The size of the brochure is 285x216mm, portrait and comes wrapped in printed tissue, affixed with a label.  
The 4pp cover is hot foil blocked on sandgrain embossed, dark grey 350gsm coverboard, from the other "Hull based" paper merchant!
The construction is actually quite unusual. The text is 'singer sewn' and, because there is a translucent flysheet on tracing paper, the flysheet is affixed to the back of the text and then the back of the flysheet is then affixed to the inside back page of the cover. A good solution allowing the text to sit nice and flat.
Click on images to enlarge

The 32pp text is printed on Omnia 150gsm and is simply sumptuous. The text is printed offset litho in four colour process plus a 'special' colour which is a dark grey. The dark grey solid is grey and very solid - just right. Omnia was selected because it would work with the rich detail that is present in the images of the interiors but that would still give a natural look and tactile feel. As you can see from images, some of the photography has dark areas, but there is no loss of detail, which often happens when printing on a traditional uncoated paper.
Detail showing printed solid
The interiors look fantastic - the classical meeting the contemporary.
...and this is something that sometimes people miss - text on it's own (below) just looks, and feels, good printed on Omnia. The type stays sharp and the black looks very black.
Art direction and design is by London design studio Cre8te. The excellent repro, print and finishing is by CPI Colour with James Lager handling the project (
Posted by Justin Hobson 04.03.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J