Thursday, 14 April 2016

Coast Autumn Winter Lookbook

Coast is one of the leading occasionwear brands for women. Established in 1996, Coast now boasts 52 stand-alone stores with 184 concessions and 46 international stores. This is the latest lookbook for Autumn Winter and is an exquisite piece of literature. 
To begin with the cover is yummy! The cover is printed on our Astralux board - this is a one sided 'Cast Coated' board which means it has a high gloss surface and an uncoated reverse. In this instance, it's been used inside out! The uncoated reverse has been printed in a special pantone cover and hot foil blocked in gold metallic foil and used as the outer cover - the high gloss has been printed CMYK and appears on the inside front and back cover
Detail showing inside back cover, with high gloss inside:
The cover is printed on Astralux [1 sided] 350gsm. Size of the publication is 240x165mm(which is an economical size to be printed on a B2/B1 size press) 
The text material chosen was our Omnia, which would beautifully reproduce the photography with the delicate patterns and dark colours superbly - without forgetting the fleshtones ...and it looks wonderful!  The 40pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.
Click on images to enlarge
Image reproduction is paramount but it was also important that the publication also projected the tactility of the clothes and in the image above and below the detail of jewellery. An ordinary feeling silk or gloss coated paper wasn't an option, so Omnia fitted the bill perfectly
Click on images to enlarge
Omnia is a very bulky paper, so even though it is only 40pp, the Omnia 150gsm gives it a 5mm spine thickness. As with all quality publications, it is 'section sewn' and here is a close up showing the spine and end of the book with the sewn sections:
Art direction and design is by Coast. Printing, neat foiling and fastidious finishing is by Identity Print based in Paddock Wood.
Posted by Justin Hobson 14.04.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J