Tuesday, 19 July 2016

Sprayed Catalogue

Now this is going to be quite a long article, but as it's almost certainly the best piece of work that's appeared on this blog this year, I make no apologies....
This is the sublime catalogue produced to accompany last Summer's exhibition at the Gagosian Gallery in London, called Sprayed. I wrote about the invitations, earlier this year.
This extensive exhibition spanning four generations explores the myriad ways in which artists have employed the impulsive yet de-personalized and non-gestural forces of spray. It begins with Paul Klee's work on paper Seltsames Theater (1929), where he improvised with a blowpipe to achieve hazy background effects in a circus scene. This tentative experiment presaged the bold and diverse artistic licence that would come with the post-war advent of aerosol paint as a consumer product and the use of the industrial paint compressor. (Gagosian)
Size of the catalogue is 295x250mm, portrait. It contains 232 pages in total and remarkably contains 16 different colours of our Colorset 120gsm, as text pages. 
Click on images to enlarge
The below image of the fore-edge of the catalogue gives you some idea of just how much colour is in the whole publication.
The majority of the artists work is printed on a Gloss coated paper, called Garda Gloss 170gsm, with the Colorset pages used for references, quotations and also for reproducing some images, as in the pic above, where the right hand page is printed on Colorset Natural.
 Below image showing Pantone 877U (Silver) printed on Colorset Nero 120gsm
Click on images to enlarge
To further complicate the collation and binding, there are a number of 'throw-outs' throughout the catalogue.
Click on images to enlarge
The below image shows the acknowledgements and publishers information - printed on Colorset Indigo (in Pantone silver 877U) and Colorset Ash120gsm
The exhibition features works from over fifty artists and is organised by Jona Lueddeckens and Greg Bergner. There are two essays: Conjugating Spray by John Corbett and Aerosol by Nicholas de Monchaux. The below image shows Aerosol, printed in Blue 072U.
The 8pp cover is also printed on our Colorset Nero 270gsm and was specifically ordered as a 'Short Grain' sheet so the grain direction is correct. The 'jacket' only appears on the front of the book and is affixed along the spine, wrapping around the cover with the flap tucking inside the front cover. The jacket is printed on Chorus Lux Silk 130gsm.
The pictures below attempt to show the way the jacket works...
The job is PUR bound, showing the colourful contents superbly:
Design is by Graphic Thought Facility in London. They regularly produce publications for the Gagosian and you can see many other superb catalogues on their website. I doubt I could do justice in attempting to explain the way in which GTF crafted this catalogue. I will however, just explain that to accomplish this masterpiece, they produced litho printed proofs on more than the 16 colours of paper they ended up using - proofs that were CMYK and also in four special colours - pictured below.
Of course it goes without saying that this result was only possible thanks to the relationship that GTF has with the printer of the project, Pureprint. To have met the exacting standards of reproduction for the gallery and each of the artists involved plus producing over half the book on a multiple of different coloured papers is really quite some achievement. The whole project was printed Offset Litho in CMYK and, according to my notes ...seven special colours!

Posted by Justin Hobson 19.07.2016

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