Tuesday, 30 August 2016

SWD - Information Design

SWD is a graphic design company based in Holborn London. They have a wide and varied client base and their work covers an extensive range of disciplines. This piece of literature is one of a series of promotional pieces - and this one demonstrates their work in information design. 
Printed offset Litho in CMYK plus a special pale green. It's printed on Omnia 120gsm, which gives it a lovely tactile feel but the images have reproduced superbly. Finished size of the piece is 140mm square, which if used as a mailer, can be mailed out economically in a 155mm square envelope.
Folding out to 420mm...
and out again...
...to reveal the centre spread
Below image shows the reverse of the mailer.
Design is of course by SWD, Creative Director is Shaun Webb. Printing is by Chadbon Printing based in London.

Posted by Justin Hobson 30.08.2016

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