Tuesday, 23 August 2016

Universal Works S|S 2017

https://www.universalworks.co.uk/Universal Works produce contemporary menswear. From their beginnings working from a kitchen table in 2008, their clothing has a following and is now stocked from Los Angeles to Seoul, with three of their own shops in London and Nottingham.

I've written many posts on this blog which includes the phrase "...just the cover makes the difference!" ...and this is one of those pieces of work. The whole job is superb but the cover is really stunning.
Size of the book is 297x210mm (A4) portrait. The cover is printed offset Litho in one colour (black) on our Colorset Bright Red 270gsm (100% Recycled). The book is completely unbound, just relying on the fold on the spine holding it all together - some people see this as a brave move and designers often feel their clients won't go for it, but on some projects (such as this) it just works....
Click on picture to enlarge
Another really interesting facet of this job is the use of our Offenbach Bible 60gsm as a completely unprinted flysheet. It beautifully layers the text and conveys an understated quality - not over the top , just a nice little addition which, being unprinted, is also particularly economical!
If you click on the image above, you'll be able to clearly see the Universal works logo showing through.
The unbound 24pp text is printed offset litho in CMYK on PhoeniXmotion Xantur 115gsm and because it is unbound, it can be mixed up, used individually and even stuck on the wall.
The below image shows the way Offenbach Bible works on the inside back cover
Outside back cover....
Design is by Nottingham based Waste Studio.  Print is by Pureprint with Rob Squires handling the project.
Posted by Justin Hobson 23.08.2016

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