Wednesday, 10 January 2018

F&F Kids Collection

This is the latest kidswear collection from F&F. This season, the look is stylish trousers and dresses in corduroy, to printed long sleeve tees and shirts, not forgetting the latest on-trend cuts and washes in kids' jeans.

The format is A5 portrait and is saddle stitched with two wires. The cover is on Gmund Bier from that other well known, Hull based, paper company and is beautifully hot foil blocked in a pigmented, matt yellow foil.
The 20pp text (plus 2pp throwout) is printed on our Shiro Echo, Bright White, 120gsm which is 100% Recycled, made by Favini.
Click on images to enlarge
There is a "2pp throwout" at the back of the book, revealing miniature images taken on the same shoot.
The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb, as you can see from the detail image below:
Shiro Echo 120gsm is quite bulky but 28pp sits well without the gap in the middle "gaping" too much.
Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.
Posted by Justin Hobson 10.01.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J