I've written many posts on this blog which includes the phrase "...just the cover makes the difference!" The cover on this prospectus is simply perfect. It is printed on our
Astralux, One sided 170gsm, with an amazing image which is a photo composition of 28 works by CSM students, all laid out with the wonderful King's Cross building as the backdrop.
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| Click on images to enlarge |
The size of the publication is 270x200mm, portrait. The cover has 100mm flaps, which you can see in the birds eye picture below...
The below image shows the opening spread, which shows the 92pp text, which is stepped and printed on a combination of recycled uncoated, gloss art and yellow tinted paper.
Above you can see the way the image wraps around the cover over to the flap - and this is where the real magic happens, because Astralux being a
'Cast Coated' paper it has a high gloss surface one side and is uncoated on the reverse, so you get the juxtaposition of the high gloss coated with the toothy uncoated reverse (printed yellow) as I hope you will be able to see in the image below...
The image below shows the cover in it's entirety, spread out
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| Click on images to enlarge |
The job is PUR bound - a very neat job.
It is a superbly designed piece of literature which has to engage with young creative minds, demonstrate that CSM is a world class arts and design college whilst also satisfying the CSM Alumni! No easy task. Design is by
Boyle & Perks.
The excellent print is by Pureprint. It is printed offset Litho throughout in CMYK plus the bright yellow printed as a pantone special.
https://www.arts.ac.uk/colleges/central-saint-martins
http://boyleperks.com/
https://www.pureprint.com/
http://www.favini.co.uk/
Posted by Justin Hobson 15.05.2019
Since 2018, Boyle&Perks has been working with Central Saint Martins to create a visual language for the College. Designed to fit within the parameters of the existing branding for UAL, the resulting scheme uses typography, a colour palette and visual system to bring both cohesion but also the flexibility to represent the diverse creative community within the College walls.
“The last thing we wanted to do was create another typeface,” confesses Elaine Perks, “then we went full circle because we came to the realisation that it was the only way to create something distinct within the constraints of the overarching UAL branding. It was the opportunity to create something that is anarchic, unpredictable and characterful within that system.”
To achieve this unpredictability, the designers alighted on randomised typefaces that shift so the same word appears differently each time it’s written out. Colophon Foundry had just completed a randomised project so Boyle&Perks challenged them to create a typeface that could encompass Central Saint Martins’ past, present and future all at once.
“They wanted a design that would be dynamic, changing every time you used it, but to celebrate these pillars of Central Saint Martins: the past (the incredibly rich heritage and history), the present (the students there now) and the future (which is obviously very ambiguous). That’s what we thought was really challenging, these three moments that are quantifiable, in some sense, but open to interpretation,” says Edd Harrington of Colophon Foundry.
This project is a collaboration between the Italian Trade Commission and Central St Martins with the aim of promoting the use of Italian fabrics by fashion students. The students were invited to inspiration from a specific period in British fashion history - the 1960's - when the majority of men, irrespective of their social position, wore a tailored suit as normal day wear.
On Tuesday evening I was invited to the private view of the Central St Martins Degree Shows at King's Cross. It was a very hot London evening and given the current security situation in the country, there was security and bag checking, so it took me half an hour in the queue to get in, but that's entirely understandable.
This is the printed literature produced to promote the Central St Martins short courses. These courses provide a way for students from all backgrounds to experience the Central Saint Martins style of study, which encourages pushing boundaries and challenging accepted norms. The courses are either in evenings, intensive holiday courses or online.
This is the invitation to the Thomas Tait preview show for his Spring|Summer 2015 collection held in London this September. This is his first show since last year, when he won the inaugural LVMH Prize for Young Fashion Designers. Thomas Tait is originally from Montreal but now lives and works in London and graduated from the Central Saint Martins Womenswear MA course four years ago.
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