Marmoreal by dzek

Marmoreal is an engineered marble for architectural surfaces developed by Dzek in collaboration with the British designer Max Lamb. The graphic and immersive visual qualities of this engineered marble have also been harnessed in pieces of furniture, developed to illustrate the material’s capabilities beyond the typical two-dimensional expressions common to architectural surfaces.

This piece of literature works as both product information guide and promotional poster. Size is 838 x 590mm folding down to 148mm square. It folds into a 40pp broadsheet with an additional 8pp of 100mm high flaps.

It is concertina folded both horizontally and vertically as you can see in birdseye image below... The whole publication is printed offset litho on our Offenbach Bible 60gsm and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate.

which folds out flat as below

The below image shows the way it concertina's from top to bottom (vertical folds) before folding horizontally.

The striking Marmoreal poster, which shows this amazing material...

Reverse, with details about the material together with images and the items of furniture made using Marmorial.

Photography is by Frank Hülsbömer. The publication is printed offset litho in CMYK and the colour reproduction on the Offenbach Bible is excellent, as you can see in the detail image below.

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt.

...and many thanks for Tom for kindly sending me file copies and a lovely note.

https://dzekdzekdzek.com/marmoreal#marmoreal
http://maxlamb.org/157-marmoreal/
http://www.field-projects.com/
https://www.frankhuelsboemer.de/

Posted by Justin Hobson 21.06.2022 

Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. 

https://www.themodernhouse.com/

http://field-projects.com/

Posted by Justin Hobson 10.06.2022

dzek

Marmoreal is an engineered marble for architectural surfaces developed by Dzek in collaboration with the British designer Max Lamb. The graphic and immersive visual qualities of this engineered marble have also been harnessed in pieces of furniture, developed to illustrate the material’s capabilities beyond the typical two-dimensional expressions common to architectural surfaces.

This piece of literature works as both product information guide and promotional poster. Size is 838 x 590mm folding down to 148mm square. It folds into a 40pp broadsheet with an additional 8pp of 100mm high flaps.

It is concertina folded both horizontally and vertically as you can see in birdseye image below... The whole publication is printed offset litho on our Offenbach Bible 60gsm and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate.

which folds out flat as below

The below image shows the way it concertina's from top to bottom (vertical folds) before folding horizontally.

The striking Marmoreal poster, which shows this amazing material...

Reverse, with details about the material together with images and the items of furniture made using Marmorial.

Photography is by Frank Hülsbömer. The publication is printed offset litho in CMYK and the colour reproduction on the Offenbach Bible is excellent, as you can see in the detail image below.

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt.

...and many thanks for Tom for kindly sending me file copies and a lovely note.

https://dzekdzekdzek.com/marmoreal#marmoreal
http://maxlamb.org/157-marmoreal/
http://www.field-projects.com/
https://www.frankhuelsboemer.de/

Posted by Justin Hobson 14.07.2020

Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. Print production is by Push in London.

https://www.themodernhouse.com/

http://field-projects.com/

http://www.push-print.com/

Posted by Justin Hobson 08.04.2020

THOMASTAIT SS15

This is the invitation to the Thomas Tait preview show for his Spring|Summer 2015 collection held in London this September. This is his first show since last year, when he won the inaugural LVMH Prize for Young Fashion Designers. Thomas Tait is originally from Montreal but now lives and works in London and graduated from the Central Saint Martins Womenswear MA course four years ago.

For his new show, he has collaborated with Paris based visual artist Georges Rousse, who uses derelict buildings as his medium and paints on walls. Working with the artist, Thomas Tait has transformed his show into a living art space and this is reflected in this beautifully produced invitation.

The invitation itself is actually a 12pp loose bound (no binding) production. Size is 270 x 180mm and is printed on our Omnia 200gsm ...and it looks and feels just beautiful. It perfectly shows the images of the derelict spaces - lots of detail and excellent reproduction and great solids - no patchiness or mottle. It is totally in sympathy with the rough concrete interiors - tactile and engaging.

Centre spread.

The images above and below show how it is unbound and how well it works - it holds together beautifully ...and that is because it is the correct choice of weight of material - Omnia is very bulky and 200gsm works perfectly. If it were on the 280 or 320gsm it would be far too 'clunky' and would not hold itself together as a single piece of literature.

Below image showing the outside back cover where the event details are printed on the solid yellow.

You can read more about the event and collection here:

http://www.dazeddigital.com/fashion/article/21729/1/thomas-tait-ss15

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt. Unfortunately I don't know who the photographer is because they also deserve a credit!

Print production is by FE Burman, who are based is south London and they have made an excellent job printing on the Omnia.

http://www.thomastait.com/

http://www.georgesrousse.com/

http://field-projects.com/

www.feburman.co.uk

Posted by Justin Hobson 11.12.2014

The Modern House - postcards

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade.

This is their most recent promotional mailer titled "Selling Britain's Finest Modern Architecture" showing four properties in the format of a concertina postcard book.

  

The format is a 12pp A6 concertina. Flat size is 148x634mm, folding to 148x105mm. The concertina folds into a pre-creased 3mm spine. Printed CMYK offset litho and the cards are perforated.

The concertina is printed on Redeem 100% Recycled 315gsm, which prints beatifully and fits with the modernist, utilitarian architecture.

showing how the concertina folds into the spine

The superbly creased 3mm spine. It's touches such as this - good creasing - that make all the difference to a project like this:

Click on image to enlarge & see perforation

...and the other thing that shouldn't be overlooked is the perforations. As you can see from this picture, perforations can look great, even beautiful. These perfs. only look this good because the designer took the time to explain what he wanted to the printer. There are a selection of different perforation "bars" available at print finishers - so do ask a printer to get samples and to show you different types. If you don't convey your expectations to the printer, then they'll generally use the perforating bar that's on the machine and you may be disappointed.


Art direction and design is by Field Projects. Print production is by Michael Keyworth at Key Printers.

www.themodernhouse.net

http://field-projects.com/

sales@keyprinters.co.uk

Posted by Justin Hobson 20.11.2014

Hermès - petit h

Studio Toogood were commissioned by Hermès to launch petit h – a new take on the iconic Hermès brand. The entire ground floor of the flagship Bond Street store was dedicated to a custom-designed Studio Toogood interior including a series of sculptural displays in glossy leather and resin. The widows in the Bond Street showroom displayed scaled up craftsmen's tools in linear neon.

You can read more about the project here: http://studiotoogood.com/work/interiors/herm-s-

Part of the project included some graphic materials which were produced in collaboration with freelance designer Tom Watt (Field Projects). The literature includes an invitation and a poster. In accordance with the campaign theme, photograms of the products and the tools used to create them were created which was used as the imagery for the publications.

The poster is A1 size (841x594mm) and printed in CMYK on our Offenbach Bible 60gsm and the result is simply beautiful. The subject combines beautifully with the lightness and slight translucency of the material.

The invitations are A5 portrait (210x148mm) and are printed on our Omnia 320gsm. This has reproduced the richness of the red and black image perfectly.

Below is a picture of the original Photograms made by Tom Watt with photographic printer Brian Dowling.

 

Creative director at Studio Toogood is Faye Toogood. Tom Watt is a freelance art director (Field Projects). The invitations and posters are printed by Robert Young at R.Young & Son based in Croydon.
http://uk.hermes.com/

www.studiotoogood.com

www.field-projects.com

http://www.ryoungprint.com/

Posted by Justin Hobson 08.04.2014