Showing posts with label Loop Stitching. Show all posts
Showing posts with label Loop Stitching. Show all posts

Tuesday 26 April 2016

Primark A/W lookbook

Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. They offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston last year.
This is the beautifully produced lookbook produced for last year's Autumn/Winter season. It is a large format - 340x245mm, which economical out of a B1 sheet.
Click on images to enlarge
The publication is printed on our Shiro Echo, Bright White, which is 100% Recycled. The 4pp cover is printed on 300gsm and the 44pp text is on 120gsm. It is printed offset litho in CMYK throughout.
The cover is also hot foil blocked and embossed in a semi transparent pearlescent foil, as you can see in the image below....
...and not to forget the men! The men's range is also included going from the back cover towards the spine or what I have described before as a 'double-ender' - the cover as you can see below with the cover spread out...
 The Men's also has the cover, hot foil blocked and embossed in a semi transparent pearlescent foil.
...a particularly nice touch is the use of the 'loop stitching' as binding.
 The 48pp publication, sits nice and flat
The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and jewellery details equally looking superb.
Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. Print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 26.04.2016

Monday 18 August 2014

What is ...Loop Stitching?

What is ...Number 8
Regular followers of this blog will know that in the middle of the month, I publish a "What is ....? post. The article covers various aspects of paper, printing and finishing in greater depth. However, many of these subjects are complex, so these posts are only intended to be a brief introduction to the topic.

What is ...Loop Stitching?
Loop stitching is a variation of wire stitching or 'saddle stitching' (or a staple, as some would call it). In the way that it holds paper together, it performs exactly the same function as a normal staple finish but it is formed from a continuous length of wire (as is most commercial stitching) rather than a pre-formed staple and the wire forms a loop on the spine of the job.
 
The below picture shows a wire stitching machine, fed by a continuous roll of wire. 
The wire loop protrudes about 6mm from the spine and it's function is to allow documents to be held together and then files in a ring binder in one piece, rather than many loose, punched sheets. The picture below, shows the way the loops are held in a ring binder mechanism:
The ARB (Architects Registration Board) project (see below) was produced in 1999, designed by Cartlidge Levene - part of the functionality of these guidelines dictated that they could be kept in a ring binder and easily updated in the future.
Click on picture to enlarge
 ...and this picture show a ring binder with the contents, which are all loop stitched. An important point, not to be overlooked is the spacing between the loops, as this must be specified to the printer or finisher at the time of production. This is also often referred to as the 'pitch'.
Many binders have four rings and paper must be 'four hole punched' however it's worth remembering that you don't need to have four loops as two loops works perfectly in a four ring mechanism, as demonstrated below - that's certainly worth remembering!
 ...alternatively, you can just use the loops as an interesting finishing feature for purely aesthetic effect, even if it isn't being put into a ring binder, as this job for photographer, Andrew Douglas by Vince Frost.
From a cost point of view, it is more expensive than normal saddle stitching because the 'stitching heads' on the stitching line have to be changed and it just requires a bit more time to set up ...also, not all finishers have stitching lines that can loop stitch.
Posted by Justin Hobson 18.08.2014