Showing posts with label Tesco. Show all posts
Showing posts with label Tesco. Show all posts

Wednesday 10 January 2018

F&F Kids Collection

This is the latest kidswear collection from F&F. This season, the look is stylish trousers and dresses in corduroy, to printed long sleeve tees and shirts, not forgetting the latest on-trend cuts and washes in kids' jeans.

The format is A5 portrait and is saddle stitched with two wires. The cover is on Gmund Bier from that other well known, Hull based, paper company and is beautifully hot foil blocked in a pigmented, matt yellow foil.
The 20pp text (plus 2pp throwout) is printed on our Shiro Echo, Bright White, 120gsm which is 100% Recycled, made by Favini.
Click on images to enlarge
There is a "2pp throwout" at the back of the book, revealing miniature images taken on the same shoot.
The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb, as you can see from the detail image below:
Shiro Echo 120gsm is quite bulky but 28pp sits well without the gap in the middle "gaping" too much.
Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.

https://www.tesco.com/
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 10.01.2018


Monday 27 November 2017

F&F Autumn Winter 2017

The 2017 Autumn Winter collection from F&F could be mistaken for Prada, Louis Vuitton or Ferragamo. This new collection from Tesco's in-house label is inspired by the British countryside, rugged rural landscapes, delivering a contemporary take on heritage fashion. The collection has been delivered by F&F Creative Director, Jan Marchant.

The format is A5 portrait and is saddle stitched with two wires. The cover is on a cover board from that other well known, Hull based, paper company and is beautifully hot foil blocked in a pigmented, matt red foil.
The 28pp text (plus 4pp throwouts) the text is printed on our Shiro Echo, Bright White, 120gsm which is 100% Recycled.
Click on images to enlarge
There is a "4pp throwout" at the back of the book, revealing miniature images with the picture credits.
...and let's not forget the men! The men's range is included from the centre spread backwards.
Shiro Echo 120gsm is quite bulky but 28pp sits well without the gap in the middle "gaping" too much.
The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb, as you can see from the detail image below:
Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.

https://www.tesco.com/direct/tv-ad.event
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 27.11.2017