Founded in 2008 by Adrian Strittmatter and Andreas Fux,
Saentys now has offices in London, Paris, Lyon, Geneva and Zurich and are a leading specialist in bespoke destination marketing. Every so often, they produce a customer focused publication looking at projects, case studies, trends etc. and this is the latest superbly produced edition, produced at the end of last year...
Size is 330x240mm, portrait and is 6 hole sewn! with a 4pp cover and 48pp text.
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Following the introduction is a news section
Each section is separated by black divider spreads.
The paper used is our Omnia - 200gsm on the cover and 120gsm for the text. The reason that Omnia was chosen is because it would beautifully reproduce the photography with the rich imagery of locations, the solid blacks and dark, detailed images. Of course the most important thing is for the publication to be special - with the reproduction that you would expect on a silk or gloss but with a natural tactile uncoated feel.
The Omnia 120gsm is a bulky sheet, although it flows beautifully in the hand. The use of a 200gsm for a cover, would often be considered too light, until I tell you that Omnia 200gsm is 280 microns thick!
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The below image shows half of the binding...
This type of binding is generally known as
'three hole sewn' - because there are three holes, the thread comes out of the middle up and into the top hole, down the inside of the book out of the middle hole again and now down to the lower hole and in again up the inside of the book to the middle hole, where it is knotted. In this case, there are two banks of three hole sewing, which holds the text and cover very securely. The below image shows the centre spread, where you can see both of the binding threads...
Centre spread...
Omnia has a dead matt, tactile feel but with great reproduction. All printed offset litho throughout. The publication has a fantastic feel - solid flat areas of colour work amazingly well - as you can see in the images below, the solid rich deep blue and the light nude shade both look fantastic with no mottle or patchiness - in fact they are flawless solids...
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The publication has a total thickness of 5mm, but even though Omnia is bulky, the 48pp sits nice and flat and doesn't 'gape' in the spine.
Design is by Saentys. The exceptional printing is all offset litho with production handled by Nick Stacey at
Ctrl-P, a bespoke print studio based in London.
Posted by Justin Hobson 24.06.2021
This lovely look-book was produced to support the 1969 jeans campaign launch by Gap. Founded in 1969 in SanFrancisco in 1969 by Doris and Don Fisher. Gap's original intent was to make it easier for every customer to find a great fitting pair of jeans, a philosophy that lives on today.
This lovely look-book was produced to support the 1969 jeans campaign launch by Gap. Founded in 1969 in SanFrancisco in 1969 by Doris and Don Fisher. Gap's original intent was to make it easier for every customer to find a great fitting pair of jeans, a philosophy that lives on today.
Cover is from the popular Hull based company on Colourplan 135gsm with a Buckram emboss. The cover also has a gloss UV varnish on the large 1969. It has a deliberately floppy feel which works really well for the denimy subject!
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, just ask for a sample!
...and here's the clever bit - see below image. The cover means the book works both ways round - one way men/womens, the other kids/baby. Not the first time it's been done but very effectively executed.
Below showing the kids/baby cover...
The job is nicely folded and creased, as you can see from the birsdeye view.
A nice touch is the use of black coloured wire stitching, as you can see below....
Printing is by Absolute Ink who were based in East London but they sadly went bust last year. Art director and designer on the project was Jonathan Baron from Studio Baron.
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