Macallan Invitation

This is a really beautifully designed and well executed invitation. It's been a difficult one to photograph, so you'll have to go with my description!

This invitation, from Scotch whisky manufacturer Macallan is to a VIP viewing of a exhibition titled "Masters of Photography: A Journey". Albert Watson (awarded the prestigious Royal Photographic Society’s 2010 Centenary Medal) was invited by The Macallan to weave a visual narrative of the long and romantic journey beginning in the bewitching forests of Spain (where the oak for sherry barrels is grown) and ending at The Macallan’s spiritual home in Scotland.

Sitting by the envelope in the picture above, it might look like a fairly standard invitation but it is anything but ordinary.

The finished size of the invitation (as you see it below) is 140x175mm. The printed card is 128x163mm but as you can see from the picture below, it is held in place with two angled die cuts...

...and as you can see below, the card is held into a large format print, folding out to 420x525mm.

The photographic print is printed on our lovely Offenbach Bible 60gsm with the 'mono' image being reproduced in CMYK. The card insert is on Matrisse 250gsm, simply printed in black only and hot foil blocked in silver.

Design is by BOB Design and the designer on the project is Tom Green.

Print, foiling and hand finishing was done by Robert Young at R.Young & Son ...and we (at Fenner Paper) made the bespoke black envelopes (160x195mm) out of Notturno 140gsm.

Thirty-six individually customised bottles of The Macallan dating from 1946, were produced for the project. Each bottle is paired with a signed, one-off, specially commissioned Watson platinum print and will be sold at a reserve price of £10,000! At the private view were David Bailey, Bianca Jagger and Mary McCartney but sadly Justin Hobson was unable to make the event. The exhibition is now touring around the world.

http://www.themacallan.com/
http://www.bobdesign.co.uk/
http://www.ryoungprint.com/

Posted by Justin Hobson 17.02.2011