Thursday, 17 November 2011

Morgan McKinley

This is an excellent example of a corporate brochure. It is beautifully designed, with innovative print and finishing features and is produced to a very high standard.

Morgan McKinley are a company working in the global professional recruitment industry and this corporate brochure is to give a company overview to potential clients.
Hot foil blocking in gloss black foil together with matt red foil features on the front cover and on the endpapers, gloss UV varnish used to great effect, below.
The publication is 215x280mm, Landscape, perfect bound. It has a 4pp cover, 2x2pp endpapers (front and back) and a 28pp text printed on our Omnia 150gsm - which as you can see from the mono photography and the flat solid areas of red and black, have given this job an amazing mattness and tactility.


Design is by Glazer. Creative director on the project is Jonathan Wybrow. Print and finishing is by Gavin Martin.

One final word ...how lovely to see an outstandingly produced corporate brochure that doesn't rely on stock photography, bright four colour work and glossy paper - it looks great.

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J