The Spirit of Arsenal



This is a lovely piece of print produced for Arsenal Football Club. It's the Commemorative Stadium Tour Guidebook, so if you are lucky enough to go for a tour around the Emirates stadium, this may well be the book that you decide to buy as a memento.

The roots of the club go back as far as 1886 and the 60,000 seat stadium is the latest development in the club history. What is refreshing about this piece of literature is that it is so completely different to the normally glossy, colour saturated A4 brochures which are the normal staple of visitor attractions. This has a beautiful quality and confidence about it. 



 The size is 210mm square and is perfect bound. The 4pp cover is on our Colorset Ash 270gsm (100% recycled) and is simply printed in two colours offset litho, embellished with hot foil blocking in an opaque matt red foil just giving it an understated quality.

The 64pp text is printed offset litho in CMYK throughout on our StarFine, White 130gsm which is an uncoated with a good bulk but you wouldn't describe it either as toothy or smooth! - a very good quality uncoated paper, which as you can see, has reproduced the images extremely well and the solid black looks excellent.

 

Design is by YCN Studio and the Art Director on the project was Alex Hunting - and you can have a look at their spanky new studio website which was only launched this week: www.ycnstudio.com

 

Printing, including the excellent foiling, is by Sussex based Pureprint.

www.arsenal.com

www.ycnstudio.com

www.pureprint.com

Posted by Justin Hobson 14.03.2013