Batch by Faye Toogood

New York Times Blog July 2012
Photo: Marius W. Hansen

Faye Toogood is a British designer and one that will not be pigeonholed. Her work covers interiors, installation, furniture, fine art and influences fashion and trends in a way that is unusual in a world which appears to require individual specialisms. Her furniture and objects are made using carefully condsidered materials and are handmade by small-scale fabricators with traditional methods.

BATCH is a furniture collection based on the concept of Batch production rather than one off editions, making them more accessible. Batch is made in Britain using solid Ash.

The BATCH catalogue is 280x210mm, portrait and is saddle stitched. It is a 40pp 'self cover' all printed on our Marazion Ultra 135gsm which has a matt look and feel which works superbly with the style of photography and especially the pale ash and subtle grain of the wood.

Outside front cover

Design is by Studio Toogood. This is a beautifully simple piece of literature which perfectly shows the items and conveys exactly the right look and feel which engages the reader with the products themselves. Print is by Pureprint and it is a beautifully produced, clean and tidy piece of printing and finishing.



...and thanks to Rosalind for kindy sending me file copies and a lovely note.

www.fayetoogood.com.

www.pureprint.com

Posted by Justin Hobson 04.04.2013