Primark - Winter 2015

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. They offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston last year.

This is the lookbook produced for the Winter/Christmas 2015 season and there's only one word for it and that's STUNNING!

Size of the brochure is 250x180mm, portrait and the binding is singer sewing. The unusual format is a 4pp cover printed in CMYK, offset litho, onto our Stardream Copper 285gsm. Through die cut holes, you can see the inner 'flysheet' which is hot foil blocked with metallic gold foil, printed on Stardream Onyx 120gsm.

Stardream is the market leading pearlescent and metallic paper range produced by the Cordenons paper mill in Italy and the colours are striking.

You can see the fine quality of the image printed onto the Stardream Copper. Many people forget that litho inks are transparent, meaning that the image will take up both the colour and the pearlescent effect, and when used well like this, it is just stunning.  

The 36pp text is printed in four colour process (offset litho) on Shiro Echo, White 120gsm and the printed result is exquisite. Is it the quality of the image, the repro, the printing or the paper? Well the honest answer has to be it's all of them

As you will see from the picture below, the men's range is also includes going from the back cover towards the spine

Images showing the detail of the singer sewn spine:

...and the inside

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The superb print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 04.02.2016