Paul Smith - Spring/Summer

The Paul Smith brand (and person) has become synonymous with classic British tailoring and style. Renowned for well-made, good quality, simple cut clothing with interesting fabrics which is easy to wear. There is often a splash of vibrant colour, a floral print or the signature multi-coloured stripes. Paul Smith now has 15 shops and concessions in the UK and 200 shops worldwide with the business still based where it was founded, in Nottingham.

This is the lookbook for the Spring Summer collection. The finished size is A5 (210x148mm) portrait and it is a 16pp 'closed double gatefold' making the flat size 210x880mm.

..opening out to this spread:

...and then this one:

The below image showing both sides of the publication, fully open:

Click on images to enlarge

It is printed in CMYK offset litho on our Omnia, White FSC 280gsm and is printed and finished beautifully. Birds eye view below:

The material chosen is our Omnia 280gsm which gives it that dead matt, tactile feel but with great reproduction.

...and here's the plug for the paper!  - As you can see from these images, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours, whilst retaining detail in the dark areas (in my opinion- but I would say that wouldn't I?) See the detail in the bag image below

Although this is a simply produced publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect

Creative direction and design is by the in-house design team at Paul Smith. Printing is by Leicester based Greenshires with Richard Dalby handling the project. Beautifully printed and finished - a really well produced piece. 

www.paulsmith.co.uk
http://www.greenshires.com/

Posted by Justin Hobson 27.02.2016