Surfers Against Sewage is widely recognised as one of the UK’s leading marine conservation charities. Surfers Against Sewage today deals with a wide spectrum of marine conservation issues from marine litter to climate change. Established in 1990 by people (originally surfers) who were sick of seeing sewage in the sea and on beaches. It was their direct contact with the ocean and sadly the chronic sewage pollution of the time that was the visceral driving force behind the emerging organisation, something that remains strong to this day. However marine plastic pollution and climate change are now the new issues of concern.
This literature has been produced to accompany their PLASTIC FREE COASTLINES campaign. There are two pieces of literature, a 'Community Toolkit' booklet and a 'Individual Action Plan' broadsheet.
The paper used is our Favini SHIRO Alga Carta, Bianco, chosen because it was in keeping with the sustainable nature of the project, because it is manufactured partly using algae harvested from the Venice lagoon, combined with recycled and FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution and must be harvested to maintain the lagoon's eco-balance.
If you aren't familiar with Shiro Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:
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| Click on images to enlarge |
...which then opens out to the below (A3)
The below image shows both sides of the broadsheet open:
The publication is printed by St Austell Printing Company in Cornwall chosen as they have excellent sustainable credentials, print using vegetable inks and as they are close by to Leap and SAS, it keeps the carbon footprint down too!
https://www.sas.org.uk/
Posted by Justin Hobson 12.09.2017
Awesome thanks for showcasing our work Justin and all the support helping us get it to print on the right paper to resonate with the campaign.
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