Vive La Vodka!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.

Grey Goose have a list of cocktails that can be made using their Vodka and they also have a range of featured "Holiday Cocktails". and this 8pp menu/recipe card is for the Grey Goose Martini.

The size is 195x105mm portrait and is an 8pp concertina format printed on our Omnia 280gsm. Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The "Grey Goose Blue" is rich and the solid has printed beautifully. Printed offset litho throughout.

Click on images to enlarge

Omnia 280gsm is a very bulky board with a thickness of over 400microns. As you can see below it creases beautifully and this has been professionally matrix creased.

Birds eye view below:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

..and if you are over 18 (!) you can watch a video about the Cocktails here: https://www.youtube.com/watch?v=gNR3Gx-a34s

 

https://www.greygoose.com/gl/en/lda.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 09.08.2018