Wembley Park

Quintain are creating a new 85-acre neighbourhood, offering 8.8 million sq ft of mixed-use development, including over 500,000 sq ft of retail and leisure space. When finished, Wembley Park will get over 20 million visitors a year and have an annual retail spend comparable to Ealing Broadway, Camden Town and Victoria.

This stunning brochure is 290x230mm. Printed on Omnia throughout, the solid flat colours and images have reproduced beautifully.

The publication has a 4pp cover and a 40pp text, both on our Omnia, chosen because it would beautifully reproduce the photography with the retail images superbly - without forgetting the fleshtones and of course the solid areas of flat colour ...and it looks wonderful!

The spine is about 10mm and for those reading this who are thinking, that's awfully thick for a 40pp text, you'd be right, but read on...

Yes, it does only have 40pp, but it is lay-flat bound, which as you can see from the below image, lays completely open and totally flat...

So, how does it work? Sheets that have been printed on one side are folded and collated into their book form, which are mounted (glued) back to back to form a book block. The text pages are using Omnia 150gsm which makes each 'page' 370mics thick. The book block has then been bound into the pre-creased cover which forms an open V as there is no glue in the spine, as you can see in the images below...

...and the final spread is this amazingly bright fluorescent orange (printed a special)

The publication is printed offset litho in CMYK plus a special. Print is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

http://wembleyparkretail.com/
http://www.identityprint.co.uk/ 

Posted by Justin Hobson 24.03.2020