Surfers against Sewage - The Million Mile Clean

Today, Surfers Against Sewage launched their Million Mile Clean. Created in response to the pandemic, the Million Mile Clean connects your beach, street, river and mountain cleaning action. Running throughout the year, we aim to inspire, empower and support 100,000 volunteers walking 10 miles whilst cleaning the places they love. It will be the biggest and most impactful clean up event ever! 

100,000 volunteers x 10 miles each = 1 million miles. 

According to new research...

• Over half of Brits (54%) think COVID-19 has led to an increase in plastic pollution 
• Almost two-thirds (59%) have seen more waste in their area over the last 12 months. 
• 51% say they see more plastic on UK beaches than wildlife 
• 41% Brits feel their mental health has deteriorated as a result of lockdown 

"This campaign reflects and celebrates a national mood of hope and optimism as the country emerges from a dark winter spent in lockdown. Now more than ever, it is crucial for us all to reconnect with the outdoors and the Million Mile Clean provides an opportunity for you to prioritise your health whilst also creating a positive impact on your environment."

The campaign was featured on all the national news channels this morning and you can read more about the campaign here: https://www.sas.org.uk/news/100000-volunteers-x-10-miles-for-the-million-mile-clean/

In 2017, I wrote about a publication for a Community project for Surfers Against Sewage...

Established in 1990 by people (originally surfers) who were sick of seeing sewage in the sea and on beaches.  It was their direct contact with the ocean and sadly the chronic sewage pollution of the time that was the visceral driving force behind the emerging organisation, something that remains strong to this day. However marine plastic pollution and climate change are now the new issues of concern.

The project used our Favini SHIRO Alga Carta, Bianco, chosen because it was in keeping with the sustainable nature of the project, because it is manufactured partly using algae harvested from the Venice lagoon, combined with recycled and FSC certified fibres.

Design is by Leap based in Cornwall and you can read about the project HERE

Posted by Justin Hobson 08.04.2021