Tuesday, 12 September 2017

Surfers against Sewage - Plastic Free Coastlines

https://www.sas.org.uk/Surfers Against Sewage is widely recognised as one of the UK’s leading marine conservation charities. Surfers Against Sewage today deals with a wide spectrum of marine conservation issues from marine litter to climate change.

Established in 1990 by people (originally surfers) who were sick of seeing sewage in the sea and on beaches.  It was their direct contact with the ocean and sadly the chronic sewage pollution of the time that was the visceral driving force behind the emerging organisation, something that remains strong to this day. However marine plastic pollution and climate change are now the new issues of concern.

This literature has been produced to accompany their PLASTIC FREE COASTLINES campaign. There are two pieces of literature, a 'Community Toolkit' booklet and a 'Individual Action Plan' broadsheet.
The paper used is our Favini SHIRO Alga Carta, Bianco, chosen because it was in keeping with the sustainable nature of the project, because it is manufactured partly using algae harvested from the Venice lagoon, combined with recycled and FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution and must be harvested to maintain the lagoon's eco-balance. 
The Community Toolkit booklet is A6 size (148x105mm). It has a 4pp cover printed on 300gsm and 44pp text on 120gsm.
Printed offset litho in two colours (red and black)
If you aren't familiar with Shiro Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:
Click on images to enlarge
The 'Individual Action Plan' document is an A5 broadsheet format which folds out to A3, again printed in two colours, offset Litho.
Above is A5 (210x148mm) folding out to below:
...which then opens out to the below (A3)
The below image shows both sides of the broadsheet open:
Design of the literature is by Cornish based studio Leap. Matt Hocking, principal at Leap got FAVINI interested in the project, so that they sponsored the paper ...and it's worth remembering that the money to produce these publications is all raised by SAS members.

The publication is printed by St Austell Printing Company in Cornwall chosen as they have excellent sustainable credentials, print using vegetable inks and as they are close by to Leap and SAS, it keeps the carbon footprint down too!

Posted by Justin Hobson 12.09.2017

1 comment:

  1. Awesome thanks for showcasing our work Justin and all the support helping us get it to print on the right paper to resonate with the campaign.


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