I've just been reading an article in Printweek by Caroline Archer who's a "print historian". Apparently one of the largest (if not the largest) collections of printed ephemera in the world was collected by John Johnson, printer to the University of Oxford (1925-1946). It is housed in the Bodleian Library and numbers over one million items.
Most importantly this collection is of "jobbing" work such as leaflets, flyers, posters, labels, tickets not books or periodicals - pretty impressive - certainly competition for lots of designers that I know are serial collectors (of stuff)!
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