TIC CC

TIC CC is a UK brand of performance cycling clothing. Created for road athletes looking to achieve extraordinary things, their products are defined by the finest technical fabrics, hours of development and testing time, and a unique ‘peloton style’ aesthetic. The brand is also passionate in their commitment to sustainability...

Make responsibly — protect the irreplaceable! As riders we see it as our duty to do all we can to reduce the harm, protect the irreplaceable and make a positive difference. We are as passionate about ‘how we make’ as we are ‘what we make’

This is the printed promotional literature for their collection, used both as a mailer and sent out together with orders. The format is a 16pp, folded concertina, as you can see here...

The finished size is 240 x 170mm, folding out to 480 x 680mm.
Centre spread...

The idea for their photo shoot was based around the notion of ‘where we have been and where we are heading’. "We are more aware of the fragility of the world we live in based on our recent experiences of the pandemic. But tough challenges can lead to reflection, empowerment and renewed optimism. It’s the human spirit in action. The photography captures the optimism and sense of progression for the TICCC brand"

Fully extended spread...

Folding out to...

Click on images to enlarge

Be the Change - main spread

This promo represents their commitment to setting new industry standards for sustainability.

...and what about the paper? Well it has to be 100% recycled and our Shiro Echo, White in 100gsm was chosen, not just because it is recycled but it would handle the high density black CMYK coverage and the fluoro yellow would "pop" out!

...and it works beautifully.

Printing is by Identity Print in Paddock Wood and as I hope you can tell from the images, they have made a fantastic job. The solid black is amazing but still letting the images and the detail within them work. 

Creative direction and design is by TIC CC and Hugh Miller.

Interestingly, having spoken to the company founder, Andrew Monk, about the project, I learnt that this is their first piece of promotional print. As an online retailer, all their information is available online, but he increasingly regards print as an important way of getting their messaging and brand across, which is great news. After all, in this virtual world, there's nothing as immediate as something physical you can just pick up and read.

https://tic-cc.com/

https://www.identityprint.co.uk/

Posted by Justin Hobson 14.11.2024

Jobs from the past - Number 180

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by - this project is from 2014.

Ted Baker "Take the scenic route" Autumn/Winter 2014

This is an exquisite print campaign from Ted Baker, one of the UK's leading clothing brands. Recognised for using interesting themes and stories for its marketing, the company has become a desired designer label through engaging with customers through word of mouth rather than just advertising.

Titled "Take the scenic route" it showcases the Autumn/Winter collection and is shot on location at Pickering station on the classic North Yorkshire Moors Railway. The Pullman steam train evokes a strong period scene in which the clothing and accessories play the central part.

The publication contains womenswear, menswear and accessories "so try something new (at the drop of a stylish hat) and always take the scenic route with Ted."

The paper used throughout is our lovely Omnia text and cover range - 320gsm for the cover and 120gsm for the text. As you can see from the images, there is lots of bright colour and images with CMYK dark areas (especially as it's Autumn/Winter) - lots of heavy coverage going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark winter colours, whilst retaining detail in the dark areas. ALSO...solid colours such as the solid black below, look just beautiful, flat, matt and tactile. 

This publication is produced in two sizes, 297x210mm (A4) portrait and 210x148mm (A5) format, both with a 4pp cover and a 72pp text.Perfect bound.

The superb printing was by Absolute Ink in East London who have sadly gone bust since. Design and art direction is by the in house team at Ted Baker.

The front cover and spine is hot foil blocked with metallic silver foil - beautifully done and reinforces the quality of the brand.

Image showing foiling on the spine - spine is about 6mm

 

All in all, this is a superb piece of print. This book also heralds the launch of the wonderfully named "Phormal" range of clothing!

https://www.tedbaker.com/

Posted by Justin Hobson 05.11.2024