Gap 1969

This is a lovely promo piece to support the 1969 jeans campaign launch by Gap earlier in the year.

Size is A5, portrait. It has a 4pp cover and a 12pp text, printed CMYK throughout. The text material is printed on Marazion Ultra 115gsm. Cover is from the popular Hull based company on Colourplan 135gsm with a Buckram emboss. The cover also has a gloss UV varnish on the large 1969. It has a deliberately floppy feel which works really well for the denimy subject!

...and here's the clever bit - see below image. The cover means the book works both ways round - one way men/womens, the other kids/baby. Not the first time it's been done but very effectively executed.

Printing is by Absolute Ink who are based in Clapton in London and who work directly with many of the large brands such as GAP. Art director and designer on the project was Jonathan Baron working in conjunction with the in-house production team at Gap.

...and thanks to Jonathan for sending me some copies.

http://www.gap.com/
http://www.studio-baron.com/
http://www.theabsolute.co.uk/

Posted by Justin Hobson 04.08.2011