D&AD Membership Campaign
August 2006
Having introduced several new membership categories, D&AD appointed NB to produce a comprehensive promotional campaign. In NB's own words: "To appeal to the target audience – the creative industries – we opted for clarity and wit. Using objects commonly found in creative environments and items related to specific membership benefits, we created collage set pieces which were photographed by John Ross. Striking, cohesive and cost effective, the campaign launched with a fold out poster."
The A1 posters which folded down to A5 were printed on Offenbach Bible in 60gsm because at this weight (and if folded correctly - i.e. concertina and concertina, therefore allowing all air to escape) there are no "crows feet" appearing - if you're not familiar with that term, it's where a rather ugly crease appears crinkled from the centre of the fold, splaying out like the bird's foot.
Creative Directors on the project were Nick Finney Ben Stott and Alan Dye. Designer was Eng Su.
It was printed and finished by Pureprint (48,000 copies, as I recall). Pureprint were the print sposnor of D&AD at that time.
Posted by Justin Hobson 02.12.2011
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