Manchester Dogs Home Annual Review
2001-2002
This is a stunningly produced charity annual report. Manchester based agency, The Chase provided creative services for the dogs home on a pro-bono basis which resulted in many great pieces of literature being produced in the early 2000's. This report, under the title, 6,796 Dogs, was produced by the London office of The Chase and was much talked and written about, winning several awards.
The superb photography is by Manchester based photographer, Mat Wright.
Above, one of the illustrated images made up using binary code characters.
Picture below, showing the fact that it is unbound - left loose, just like a newspaper:
The report won the DesignWeek Award for Annual Reports in 2003, was nominated for a D&AD award, received a Gold award from the Art Directors Club together with various other accolades and regional awards.Creative Director on the project was Harriet Devoy at The Chase in London, senior designer was Stephen Royle. Harriet moved to Apple in 2007 and Steve has since returned to his roots in Manchester and is creative director at The Chase in Manchester.
The report was printed offset litho by New Leaf Press, based in Manchester who made a beautiful job of printing the project. The project was sponsored by the Co-Operative Insurance Services (CIS) who funded the printing, so it's only fair that over ten years later, they should get some credit.
Posted by Justin Hobson 06.01.2014
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Thanks for your comment! If I like it, I'll add it on. Cheers J