Jobs from the past - Number 93

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

 

Just another seasonal trend...  July 2006

This was a self-initiated project by Leeds based agency, Vast. They produced this superb piece of work to demonstrate their skills in art direction, location and print production for the fashion industry.

The size of the publication is a very large 405x335mm - truly a piece of literature produced on a grand scale! Working with clothing from Gibson Menswear, the photography was shot on location in Whitby by photographer Kevin Peschke.  

Click on images to enlarge

The publication is a 12pp loose bound (no binding) production and is printed on our Omnia 150gsm ...and it looks and feels just beautiful. It perfectly shows the images of the clothing - lots of detail and excellent reproduction.

As you can see from the above images above and below, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark shadowy images, retaining detail in the dark areas - all with an uncoated tactile feel (...in my opinion- but I would say that wouldn't I?)

The images above and below show how it is unbound and how well it works - it holds together beautifully ...and that is because it is the correct choice of weight of material - Omnia is very bulky and 150gsm works perfectly. As a 12pp it holds itself together as a single piece of literature.

As you can see below with my hand in the image below, which gives some sense of the scale, it shows how nicely it flows and flops.

Below image shows the detail, just how good fleshtones are on the Omnia plus the detail of the button hole.

Click on images to enlarge

The below image shows the spines - with no stitches - nice crisp folds, perfectly executed, no cracking on the spines.

Design and art direction is by Vast, the creative director is Matt Austin. Print production is by Sheffield based printer, ProCo and the print result is absolutely superb.

 

I have pristine copies of this project, which ten years after it was produced looks as good if not better than many jobs I see produced today! 

http://wearevast.com/
http://proco.com/
http://www.gibsonlondon.com/
http://www.kevinpeschke.com/

Posted by Justin Hobson 03.07.2017