This is a superb printed portfolio showing their work...
Size is 250x176mm, portrait and is a 36pp self cover but is completely unbound. Many people might think this wouldn't work and would fall apart but because due consideration has been taken to choose the right material and weight, it holds together perfectly...
The text material chosen is our Omnia 120gsm, which would beautifully reproduce the variety of different images especially the vivid colours and not forgetting the fleshtones ...and it looks wonderful! Above shows the unbound sections fanned out. Below, shows the inside front and back cover, which works as a spread with the text pages placed underneath.As one might expect, the images are superb and show a selection of their design and art direction projects...
Click on images to enlarge |
Unlike many publications featured on this blog, which are printed offset litho, this has been digitally printed on an HP Indigo press. The colours are strong and punchy and the whole publication has a matt, tactile look and feel, every bit as good as litho.
Omnia is now kept as a stock item with "sapphire treatment". This special treatment is applied to papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job. Below is a detail shot showing the excellent fleshtone reproduction.
Inside back spread...The Omnia 120gsm is a bulky sheet but in the unbound format, it flops and folds beautifully in the hand.
The art direction is by Mark and Chris Thomson and the quality of the direction and photography is matched by the exceptional digital print by Screaming Colour.
http://www.screamingcolour.com/
Posted by Justin Hobson 21.05.2020
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