Located between two of Rome’s most picturesque piazzas, Piazza di Spagna and Piazza del Popolo,
Hotel de Russie is one of the Eternal City’s most prestigious luxury hotels.
An enduring favourite of artists and writers, stars and politicians, Hotel de Russie was dubbed “paradise on earth” by French poet Jean Cocteau in 1917. The hotel incorporates a stunning Mediterranean tiered Secret Garden, with rose bushes, orange trees and mature pine.
This the brochure for the hotel, which follows the new brand identity for Rocco Forte Hotels, created by
Pentagram.
Size of the brochure is 266 x 204mm, portrait and is saddle stitched. The cover is an unusual format as there is an 8pp cover with 140mm wide flaps and there is an outer jacket, only 210mm high, also with 140mm flaps. It is the first time I've seen this combination and the effect is superb...
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The materials used for the covers is our Dali range, which is a 'felt-marked' paper with a linear effect and a natural, tactile feel. If you click on the image below, you will be able to see the texture in the paper.
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The cover is on Dali Nero 200gsm and is hot foil blocked in matt white and copper foil. The jacket is printed on Dali, Candido, 160gsm and is litho printed in CMYK on one side only.
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The 16pp text is printed offset litho on our Marazion Ultra 135gsm, chosen because of it's dead matt flatness which would reproduce the interior images well without a glossiness which would detract from the classic look and feel of the hotel.
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The brochure has a beautiful, quality feel and flows in the hand superbly. The combination of photography, materials and quality print makes this a wonderful piece of print.
Design is by Pentagram. The excellent print, repro and finishing is by Gavin Martin Colournet, based in Greenwich, South London.
https://www.roccofortehotels.com/hotels-and-resorts/hotel-de-russie/
https://www.pentagram.com/
https://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 08.06.2020
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Thanks for your comment! If I like it, I'll add it on. Cheers J