Jobs from the past - Number 136

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2003.

The Fourth Estate Catalogue 

January-June 2003

The Fourth Estate is a publishers that many people will be familiar with. Founded by Victoria Barnsley in 1984, Fourth Estate built a reputation as one of the most innovative and eclectic imprints in the industry, with a reputation for publishing a wide variety of critically-acclaimed and beautifully-produced titles including many prize winning authors (Booker, Orange etc).

One of the things that made the Fourth Estate stand out from the crowd was their catalogues - they were simply amazing pieces of design and print! I was lucky enough to work on a few different catalogues in the late 90's and early 2000's. Every single one was different and brilliant. Good designers were commissioned, Bogue & Hopgood, Instinct, Pentagram, Rose Design, Frost, Neville Brody, Tom Hingston to name a few. In line with their reputation for publishing unconventional yet innovative titles, the design of the catalogue was equally eclectic.

The design and art direction is by Vince Frost with the superb illustrations by Marion Deuchars. This is a very special project where the creative direction, excellent execution of the images and high production values all come together.

The illustrations by Marion Deuchars were created using Carbon Paper. If you aren't familiar with carbon paper, it is the original way to make a copy on a typewriter, the impression from the top copy being made on an underneath sheet. So these wonderful illustrations are already second generation copies.

The size of the book is 225x160mm, portrait. It has an 4pp cover and a 88pp text and is printed on on our Redeem 100% Recycled 315gsm cover and 130gsm text.

The book is printed one colour, halftone, throughout and it is printed with all the imperfections that the carbon paper produces as you can see from the detail image below...

Most of the images are just illustrated on the left hand side but some of the pages are illustrated across the spread.

Pages 61-80 include just listings:

...and pages 81-87 is the backlist:

Below shows the 8mm spine with the neat perfect binding.

The 88pp text flows well and the pages turn nicely in the hand.

The covers and inside cover spreads are made using scans of the carbon paper used by Marion, which are composite images and look great.

Design and art direction is by Vince Frost. Illustrations by Marion Deuchars. Printing is by Principal Colour in Kent.

So, where is everybody now?.... Victoria Barnsley, founder of Fourth Estate, joined Harper Collins as CEO and Publisher in 2000 when it acquired her company, leaving in 2013. Marion Deuchars is a very popular illustrator and has recently published some instructional art books. Vince Frost left for the sunnier climate of Australia around eighteen years ago and runs Frost* in Sydney. Principal Colour are in Paddock Wood in Kent and Fenner Paper? ...yep, we're still here! 

https://www.4thestate.co.uk/

https://www.frostcollective.com.au/

https://www.mariondeuchars.com/

http://www.principalcolour.co.uk/

Posted by Justin Hobson 02.03.2021