Carriage Works Swindon

Once a booming Victorian industrial town, Swindon’s reputation has suffered greatly since the Second World War. Swindon Borough Council recently commenced an ambitious regeneration plan for entire town. At its heart is the Railway Heritage Quarter, made famous by Brunel and Gough’s Great Western Railway in the 19th century.

The entire area is known as the Great Western Works (GWW) and the Carriage Works is a development for the tech and innovation business hub within GWW.

Size of the publication is 297x250mm, portrait with a 4pp cover on Omnia 320gsm and a 12pp text with two throw-outs (16pp total) printed on Omnia 150gsm.

Picture below shows the throw out...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as effectively this is only a 20pp brochure. The solid yellow, almost looks fluorescent, it is so vibrant. The photography and the CGI's have reproduced brilliantly on the Omnia.

Even though the 150gsm text paper is bulky, it still rolls and flows nicely in the hand without feeling too stiff and rigid....

Birds eye view, showing the two throw out pages:

Click on images to enlarge

A really nice feature is the singer sewn binding, which you can see here on both the exterior and interior of the publication.

Above showing exterior stitching (on the outside spine) and below showing the interior stitching on the centre pages.

The pantone special yellow is so vibrant!

Art direction and design is by Bell Integrated. You can read more about the whole project here: https://www.bell-integrated.co.uk/portfolio/great-western-works/. Printed offset litho throughout. The excellent print, repro and finishing is by Gavin Martin, based in London

https://www.bell-integrated.co.uk/
https://www.gavinmartin.co.uk/

Posted by Justin Hobson 25.09.2023