A: When it's designed and produced like this one.
I just received some file copies of the gallery guide for a Grace Kelly exhibition that's on at the V&A over the summer and it's just looks and feels great.
Ostentsively, this is a leaflet but this has been printed on Omnia 120gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a bit of 130gsm silk or gloss, this has real character and value.
Equally the design and the superbly chosen imagery, both mono and colour, really work to make this feel anything but a leaflet!
Design for the gallery guide, invitations and other collateral is by Nadine Fleischer.
Print is by Principal Colour.
Posted by Justin Hobson 04.06.2010
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Thanks for your comment! If I like it, I'll add it on. Cheers J