HAPTIC

I've just received printed samples of this superb identity project for architects, Haptic.

Rules have been used to create letterforms (see above) which have then been translated into a fantastic emboss and deboss for the business cards, pictured below.

The effect on the business cards is created using a multi-level die which embosses and debosses in the same pass on the machine. Fantastically simple and amazingly effective - nothing more to be said!

Materials used are Matrisse Cotton 110gsm for the letterhead and Matrisse 320gsm for the business card.

Design is by BOB Design in London. Creative Director is Mireille Burkhardt.

Print and embossing is by Benwells in London.

http://www.hapticarchitects.co.uk/
http://www.bobdesign.co.uk/
http://www.benwell.co.uk/

Posted by Justin Hobson 22.10.2010