Jobs from the past - Number 104

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2015.

McQ AW 2015

McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"

 

Creative Director of Alexander McQueen and McQ is Sarah Burton and these fold out broadsheets were used as inserts for both the Men and Women's ranges.

 The finished size of the inserts are 210x280mm, folding out to 420x280mm, as below...

 …and then out to the full size of 420x560mm. Below is the Womenswear collection.

The broadsheets are printed on StarFine White 100gsm. Starfine is a quality, uncoated paper and as the images show, image reproduction is excellent. The detail of the clothing, fleshtones and on the detail images, even the fabrics is excellent - great detail for an uncoated paper, colours are bright and vivid and the solid black is superb. Menswear is below....

Produced on 100gsm, with the folds it has enough solidity to hold together well but also opens nice and flat and flows in the hand.

Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.

http://www.alexandermcqueen.com/gb/mcq
www.pureprint.com

Posted by Justin Hobson 01.06.2018