The Burlington Arcade

The Burlington Arcade in London dates back to 1819. Designed by Samuel Ware “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public.” It was commissioned by Lord George Cavendish, Earl of Burlington and owner of the adjacent Burlington House, as a safe place for his wife and other genteel folk to shop. Today it continues that tradition, with a host of luxury shops.

"Just the cover makes the difference" is a phrase I've used many times on this blog about many projects where the cover "makes the difference" and this is just one of those projects. The cover is printed on one of our new Colorset shades - Charcoal in 350gsm.

Brochure size is 240x170mm, portrait. The outside cover is simply (but beautifully) hot foil blocked in a rose gold metallic foil - Foilco Ref 6037

There are some really nice features to this project. Firstly the brochure is encased in a bespoke envelope (250x180mm) made from the same material as the cover and is also hot foil blocked on the outside and a beautiful touch is the foiling on the inside of the flap. Quite an extensive area to foil but the Foilco Foil (6037) looks superb...

Another quality element is the three hole sewn binding, which is superbly done and holds the 16pp text securely in place. Identity Printers actually do this at their in-house bindery.

...and on the inside front and back covers the Burlington monogram is hot foil blocked in clear foil.

Detail showing the monogram

Just look at the precision of the scoring on the outside flap of the envelope. It gives the whole project a wonderful, quality feel.

Print and hot foiling is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

https://www.burlingtonarcade.com/
http://www.identityprint.co.uk/
http://www.foilco.co.uk/

Posted by Justin Hobson 21.06.2019