Joe Caroff RIP

Joe Caroff died on August 17, just a day short of turning 104 years old. He was an American graphic designer known for film posters and corporate design work and worked on over 300 films. Caroff created the 007 pistol logo for the James Bond movie franchise for which he was allegedly paid only $300. Initially intended for use on film studio letterheads, it went on to become an instantly recognisable piece of branding for the movie franchise. You can read his New York Times obituary here, however even more interesting is an excellent article written by Steven Heller for PRINT magazine in 2021, titled The Most Prolific Designer You’ve Never Heard Of

...and what better time to review these superb invitations produced for Skyfall...

SKYFALL 2012

The James Bond franchise is a global phenomenon and one which over the years has made those involved in the production and marketing a lot of money. However many people may not remember that due to the recession, Bond film number 23 (as Skyfall was then known) was put on hold in 2010 due to lack of cash. Having originally meant to be released in 2011, it was eventually released in October 2012.

Film Premieres of this scale demand lavish and expensive invitations and collateral. In quality terms they must live up to and possibly exceed, the expectations of the forthcoming film.

Below is a small 4pp wallet (with pocket) which is 180mmx107mm, printed offset litho in CMYK plus a gold special colour on Omnia 280gsm with the ticket printed CMYK and hot foil blocked in metallic gold foil on Omnia 280gsm duplexed to 560gsm.  

Click on images to enlarge

The ticket is also hot foil blocked on the reverse.

The launch of this type of film requires several events and these represent tickets for the screenings at The Royal Albert Hall, the Odeon Leicester Square and the after show party at the Tate. As you will notice from the reverse of the wallet (below) the litho printed gold actually looks gold! ..this is a feature of Omnia and where is scores over ordinary uncoated papers.

Below is the ticket for the Odeon Leicester Square which is 99x210mm, Landscape.

The ticket is printed in CMYK plus gloss black foil, which you can hopefully see in the picture below.

This ticket which is also printed on Omnia 280gsm is mounted on our Sumo 2000microns which makes the invitation 2.5mm thick!

Printing is by Identity Print, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb - the hot foil blocking is perfectly executed (Identity are one of the few printers to have hot foil blocking facilities 'in-house')

https://www.identityprint.co.uk/
https://www.007.com/

Posted by Justin Hobson 22.08.2025

TIC CC

TIC CC is a UK brand of performance cycling clothing. Created for road athletes looking to achieve extraordinary things, their products are defined by the finest technical fabrics, hours of development and testing time, and a unique ‘peloton style’ aesthetic. The brand is also passionate in their commitment to sustainability...

Make responsibly — protect the irreplaceable! As riders we see it as our duty to do all we can to reduce the harm, protect the irreplaceable and make a positive difference. We are as passionate about ‘how we make’ as we are ‘what we make’

This is the printed promotional literature for their collection, used both as a mailer and sent out together with orders. The format is a 16pp, folded concertina, as you can see here...

The finished size is 240 x 170mm, folding out to 480 x 680mm.
Centre spread...

The idea for their photo shoot was based around the notion of ‘where we have been and where we are heading’. "We are more aware of the fragility of the world we live in based on our recent experiences of the pandemic. But tough challenges can lead to reflection, empowerment and renewed optimism. It’s the human spirit in action. The photography captures the optimism and sense of progression for the TICCC brand"

Fully extended spread...

Folding out to...

Click on images to enlarge

Be the Change - main spread

This promo represents their commitment to setting new industry standards for sustainability.

...and what about the paper? Well it has to be 100% recycled and our Shiro Echo, White in 100gsm was chosen, not just because it is recycled but it would handle the high density black CMYK coverage and the fluoro yellow would "pop" out!

...and it works beautifully.

Printing is by Identity Print in Paddock Wood and as I hope you can tell from the images, they have made a fantastic job. The solid black is amazing but still letting the images and the detail within them work. 

Creative direction and design is by TIC CC and Hugh Miller.

Interestingly, having spoken to the company founder, Andrew Monk, about the project, I learnt that this is their first piece of promotional print. As an online retailer, all their information is available online, but he increasingly regards print as an important way of getting their messaging and brand across, which is great news. After all, in this virtual world, there's nothing as immediate as something physical you can just pick up and read.

https://tic-cc.com/

https://www.identityprint.co.uk/

Posted by Justin Hobson 14.11.2024

Wembley Park by Quintain

Quintain are creating a new 85-acre neighbourhood, offering 8.8 million sq ft of mixed-use development, including over 500,000 sq ft of retail and leisure space. When finished, Wembley Park will get over 20 million visitors a year and have an annual retail spend comparable to Ealing Broadway, Camden Town and Victoria.

This stunning brochure is 290x230mm. Printed on Omnia throughout, the solid flat colours and images have reproduced beautifully.

The publication has a 4pp cover and a 40pp text, both on our Omnia, chosen because it would beautifully reproduce the photography with the retail images superbly - without forgetting the fleshtones and of course the solid areas of flat colour ...and it looks wonderful!

The spine is about 10mm and for those reading this who are thinking, that's awfully thick for a 40pp text, you'd be right, but read on...

Yes, it does only have 40pp, but it is lay-flat bound, which as you can see from the below image, lays completely open and totally flat...

So, how does it work? Sheets that have been printed on one side are folded and collated into their book form, which are mounted (glued) back to back to form a book block. The text pages are using Omnia 150gsm which makes each 'page' 370mics thick. The book block has then been bound into the pre-creased cover which forms an open V as there is no glue in the spine, as you can see in the images below...

...and the final spread is this amazingly bright fluorescent orange (printed a special)

The publication is printed offset litho in CMYK plus a special. Print is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

https://wembleypark.com/shops-markets/
https://www.identityprint.co.uk/

Posted by Justin Hobson 15.10.2024

Book of I

The Book of I is a notebook style publication produced for Accenture. It is an internal publication for employees to note their personal development. Size is 210x137mm portrait with a 4pp cover and 128pp text and is section sewn, the spine is 10mm thick. On the outside cover it is simply printed and blind embossed on an embossed cover from that well known "Hull-based" paper merchant!

Being an internal publication, it isn't appropriate to show you the inside text pages, suffice it to say the job is printed offset litho in just one colour with the majority of pages are just printed as lines...

...or squares

...or dots

 [Please excuse my fingers appearing]

The below image shows the very neatly sewn sections.

The 128pp text is printed on Shiro Echo, Bright White 120gsm, which is our 100% recycled paper with FSC accreditation.

Print and hot foiling is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

https://www.identityprint.co.uk/

Posted by Justin Hobson 24.10.2023

Zollanvari International

Zollanvari carpets embody the spirit of carpet design and weaving – an extraordinary art form that has been treasured across the world for more than 2,000 years. The story of Zollanvari began in 1947, when Gholamreza Zollanvari joined his father’s carpet business, a legacy that had been handed down from his great grandfather. In 1985 Gholamreza’s son Reza established the company in Zurich to directly access the European market and established the Zollanvari name as a global trail-blazer in creating carpet art.

This wonderful catalogue tells the story, explains the types of carpet showing the range and possibilities.

Size of the catalogue is 274x173mm, portrait and is 'singer sewn'. There is a 4pp cover and a 36pp text. It is printed throughout on Omnia 280gsm and 150gsm which gives the publication a tactile uncoated feel but with a great print result.

The publication is digitally printed by Identity Print. It was printed on their Ricoh digital press (dry toner) and the result is exceptional. The great thing is the job just doesn't look and feel like a digital job, which is mainly down to the choice of substrate.

Click on images to enlarge

The images have reproduced superbly and are totally lush and even the flat solid grey/brown looks flat and even, which can sometimes be a problem printing digitally.

The colour is so vibrant and works brilliantly on the Omnia as you can see in the detail image below...

Click on images to enlarge

Above is the centre spread. This catalogue is singer sewn, so you can see the way the thread runs along the inside of the spine - see detail image below...

...and on the outside of the spine below.

Printing is by Identity Print with Paul Martin handling the project. Finishing and singer sewing is by Wayte Binding in Tunbridge Wells who are part of the Identity Print group, so they are are one of the few print companies with their own bindery.  

https://zollanvari.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 24.04.2023

The Wei Ligang Collection

Michael Goedhuis specialises in the best contemporary Asian and Western art. Their collection includes painting, sculpture, ink painting, bronzes and antiquities. They also represent contemporary artists and this brochure is for one such Chinese artist - Wei Ligang.

The size of the publication is 265x216mm, portrait with three hole sewn binding. It has a 4pp cover with 120mm flaps printed on our Colorset (100% Recycled) Dark Grey 270gsm and a 28pp text printed on Gardapat 13 Bianka 150gsm.

Click on images to enlarge

For readers not familiar with GardaPat 13, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt - some which incorporate the word matt in the name, but aren't! Apart from the high quality matt surface, this paper has an extraordinarily high bulk - this 150gsm text with a thickness of nearly 200mics. If you would like to read more about the bulk, you can read it here.


Centre spread...

Detail image showing the exceptional reproduction and three hole sewing...

The text is digitally printed using an HP Indigo digital press and the results are superb, beautifully showing the artworks. As many readers will know, many materials have to be "Sapphire Treated" to work successfully on HP Indigo presses, however this project has been printed without sapphire treatment.

Click on images to enlarge

The 28pp text flows nicely in the hand, feeling substantial but not overly heavy.

Detail of the three hole sewing on the spine......

Detail of the hot foil blocking on the outside front cover.

Design and Art Direction is by Ornan Rotem at Sylph Editions.

Printing and the terrific finishing - which was all achieved in house is by Identity Printers, based in Paddock Wood in Kent.

https://www.michaelgoedhuis.com/
http://www.sylpheditions.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 13.10.2022